This website page contains all the most up-to-date data, insights, and trends you may need that may help you know how folks in Hong Kong use digital devices and providers in 2024.
Go world wide: see how Hong Kong’s present-day “condition of digital” compares with connectivity in other international locations by looking at our flagship Digital 2024 World Overview Report, which includes hundreds of slides of world digital data, and our in-depth Evaluation of what these quantities may possibly suggest for you.
Nevertheless, as we noted during the Facebook area above, improvements in the audience attain figures published in Meta’s ad arranging tools don't necessarily correlate with All round variations in its platforms’ Energetic user bases.
On the other hand, please Observe which the figures published in X’s scheduling equipment seem like liable to sizeable fluctuation – even in excess of short amounts of time – and these anomalies may well influence the reliability and representativeness of this modification data.
As being a result, alterations in ad achieve may not essentially point out any transform while in the platform’s All round person foundation.
Take note: Meta’s advertising resources only publish audience gender data for “woman” and “male” buyers.
However, Observe that LinkedIn’s promoting applications publish viewers achieve data based on overall registered users, rather then the month-to-month Energetic people that variety The premise of your advert attain figures published by most other social websites platforms.
Even so, it’s imperative that you strain that these marketing attain figures usually are not similar to every month active person figures, and there might be meaningful differences amongst the size of X’s advertisement viewers and its full active user base.
Hong Kong is using the pliability options for periodicity and timeliness. The indices are disseminated over a quarterly foundation inside a few months of the top from the website reference quarter.
On the other hand, it’s essential to pressure that these marketing access figures tend not to stand for regular monthly Lively consumer figures, and there might be significant variances among the dimensions of Snapchat’s advertisement viewers and its full Lively person foundation.
These headline stats present a terrific overview with the “condition of digital” in Hong Kong, but so that you can seem sensible of how digital developments and behaviours are evolving, we need to dig further to the data.
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Notice: Meta’s advertising and marketing means only publish viewers gender data for “feminine” and “male” buyers.
Regardless of the cause of these anomalies nevertheless, we suggest warning when analysing or interpreting X’s noted figures to be used by gender.